It is nice to see a wireless carrier, instead of a brand or a mobile marketing agency, offer a barcode scanning application. How long before we see other carriers tap into this revolutionary technology.



Swisscom Mobile is offering Mobile Tagging to their customers.



What is "mobile tagging"?



This is the name of the new technology that provides direct access to content such as games, music, videos and websites over the mobile phone by scanning a bar code.



Content is accessed by photographing tags (barcodes) using a mobile phone camera. I call it "physical world connection".



Just download the software to your mobile phone, photograph the tag with your mobile phone camera and, depending on the content, view, listen to or read the media file.



The tags can be photographed directly from the newspaper or the PC screen. All you need is a mobile phone with integrated camera and Kaywa software, which you can download free of charge.





What does this data matrix code say? :)



Generate your own tags here



Great find by Mobile Barcode